Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
Neuro Web Design 0 csillagozás
What Makes Them Click?
Kívánságlistára tette 1
Hasonló könyvek címkék alapján
- Steve Krug: Don't Make Me Think ·
Összehasonlítás - Dan Siroker – Pete Koomen: A/B Testing ·
Összehasonlítás - Chris Goward: You Should Test That ·
Összehasonlítás - William Lidwell – Kritina Holden – Jill Butler: Universal Principles of Design ·
Összehasonlítás - Vy Alechnavicius: Get Into UX ·
Összehasonlítás - Leah Buley: The User Experience Team of One ·
Összehasonlítás - Tomer Sharon: Validating Product Ideas ·
Összehasonlítás - Donna Lichaw: The User's Journey ·
Összehasonlítás - Robin Williams: The Non-Designer's Design Book ·
Összehasonlítás - Steve Mulder: User Is Always Right ·
Összehasonlítás