Neuro ​Web Design 0 csillagozás

What Makes Them Click?
Susan Weinschenk: Neuro Web Design

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

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New Riders, Berkeley, Kalifornia, 2009
168 oldal · ISBN: 9780321603609

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Hasonló könyvek címkék alapján

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Dan Siroker – Pete Koomen: A/B Testing
Chris Goward: You Should Test That
William Lidwell – Kritina Holden – Jill Butler: Universal Principles of Design
Vy Alechnavicius: Get Into UX
Leah Buley: The User Experience Team of One
Tomer Sharon: Validating Product Ideas
Donna Lichaw: The User's Journey
Robin Williams: The Non-Designer's Design Book
Steve Mulder: User Is Always Right