How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information… (tovább)
User Is Always Right 0 csillagozás
A Practical Guide to Creating and Using Personas for the Web
Eredeti megjelenés éve: 2006
Hasonló könyvek címkék alapján
- Steve Krug: Don't Make Me Think ·
Összehasonlítás - Dan Siroker – Pete Koomen: A/B Testing ·
Összehasonlítás - Chris Goward: You Should Test That ·
Összehasonlítás - William Lidwell – Kritina Holden – Jill Butler: Universal Principles of Design ·
Összehasonlítás - Vy Alechnavicius: Get Into UX ·
Összehasonlítás - Leah Buley: The User Experience Team of One ·
Összehasonlítás - Tomer Sharon: Validating Product Ideas ·
Összehasonlítás - Donna Lichaw: The User's Journey ·
Összehasonlítás - Robin Williams: The Non-Designer's Design Book ·
Összehasonlítás - Stephen Coles: The Anatomy of Type ·
Összehasonlítás