Hooked 1 csillagozás

How to Build Habit-Forming Products
Nir Eyal: Hooked Nir Eyal: Hooked

How ​do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to… (tovább)

Portfolio, 2014
256 oldal · ISBN: 9781591847786
Penguin, New York, 2014
256 oldal · ASIN: B00NW01MKM

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Nir Eyal: Hooked

Nir Eyal: Hooked How to Build Habit-Forming Products

Másik könyve, a Tudatos figyelem (Indistractable) egy kicsit jobban tetszett, azt valahogy nagyközönséghez szólónak éreztem, míg ezt extrém szakmai néha.
(Azért persze mindig érdemes belsős infókat olvasni appokról, közösségi alkalmazásokról, viselkedéstudományról.)
Magyar ekönyvként olvastam, csak lusta vagyok felvinni a kiadást.

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