The ​Tipping Point 9 csillagozás

And most famously, in the book And the Band Played On Randy Shielts discusses at lenght the so-called Patient Zero of AIDS, the French-Canadian flight attendant Gaetan Dugas, who claimed to have 2,500 sexual partners all over North America, and who was linked to at least 40 of the earliest cases of AIDS in California and in New York. These are the kinds of people who make epidemics of disease tip.

21. oldal, The Three Rules of Epidemics (Back Bay Books, 2001)

And the specific quality that a message needs to be successful is the quality of „stickiness”. Is the message – or the food, the movie or the product – memorable? Is it so memorable, in fact, that it can create change, that it can spur someone into action?

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An adult considers constant repetition boring because it requires reliving the same experience over and again. But to preschoolers repetition is not boring because each time they watch something they are experiencing it in a completely different way.

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The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.