The ​Future of Advertising 0 csillagozás

Joe Cappo: The Future of Advertising

The ​shape of things to come--and how to stay ahead of the curve in a constantly changing market environment

Advertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into „Bonanza” every Tuesday night at nine. Today it's all about digital this and virtual that, divide-and-conquer guerilla strategies, and a seemingly endless march of new media, new markets, and new stealth techniques for flying under consumers' radar.

Now The Future of Advertising helps you make sense of it all by giving you a 360-degree view of the state of advertising today and a provocative glimpse into the industry of tomorrow. Industry veteran Joe Cappo offers his priceless analysis of where we are, how we got here, and emerging trends to keep an eye on. You also hear from prominent agency heads, advertisers, brand managers, and creatives who provide their good-as-gold insights, opinions,… (tovább)

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McGraw-Hill, 2005
256 oldal · ISBN: 9780071462150

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