Exploring ​Corporate Strategy 0 csillagozás

Text and Cases
Gerry Johnson – Kevan Scholes: Exploring Corporate Strategy

Selling more than 100,000 copies since first publication in 1989, EXPLORING CORPORATE STRATEGY is widely recognised as Europe's bestselling strategy text, methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organisations, and providing guidance in the formulation and implementation of strategy. EXPLORING CORPORATE STRATEGY TEXT AND CASES views corporate strategy in two ways – economic analysis and planning, and organisational decision making within a social, political and cultural process.

The text takes a strongly European/international approach, with more than 60 company illustrations, contributed from the UK, France, Holland, Denmark, Italy, the USA, Russia and Germany.

Prentice Hall, Hemel Hempstead, 1993
734 oldal · ISBN: 013297441X

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