The ​Lonely Crowd 1 csillagozás

A Study of the Changing American Character
David Riesman: The Lonely Crowd David Riesman: The Lonely Crowd

The Lonely Crowd is considered by many to be the most influential book of the twentieth century. Its now-classic analysis of the „new middle class” in terms of inner-directed and other-directed social character opened exciting new dimensions in our understanding of the psychological, political, and economic problems that confront the individual in contemporary American society. The 1969 abridged and revised edition of the book is now reissued with a new foreword by Todd Gitlin that explains why the book is still relevant to our own era.

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316 oldal · puhatáblás · ASIN: B000LBNTR4

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David Riesman: The Lonely Crowd

David Riesman: The Lonely Crowd A Study of the Changing American Character

Bár Riesman alapfeltevése, amelyre az egész mű épül, talán nem a legtudományosabb, a könyv mégis nagyon érdekes és tanulságos. Egy olyan Amerikát ír le, ami szerintem mindenkinek ismerős, már csak azért is, mert szerintem a mi társadalmunk is nagyon hasonló.


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[W]hen I ask [my students] if they believe the ads themselves, they say scornfully that they do not. And when I ask if they know people who do, they find it hard to give examples, at least in the middle class. […] Yet the advertisements must be reaching somebody, the students insist. Why, I ask, why isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it? Just as the mass media persuade people that other people think politics is important, so they persuade people that everyone else cannot wait for his new refrigerator or car or suit of clothes.

Doubleday Anchor Books, 1953, pp. 263-264

David Riesman: The Lonely Crowd A Study of the Changing American Character


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