The ​Long Tail 2 csillagozás

Why the Future of Business is Selling Less of More
Chris Anderson: The Long Tail

What ​happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

„The Long Tail” is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand… (tovább)

Hyperion, 2006
256 oldal · ISBN: 9781401302375

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Chris Anderson: The Long Tail

Chris Anderson: The Long Tail Why the Future of Business is Selling Less of More

Túlságosan lassan halad, semmitmondó, úgy tűnik, a szerzőnek nincs több mondanivalója, mint ami egy bekezdésbe belefér, de megpróbált egy egész könyvet írni róla. Lehet, hogy később izgalmasabbá válik, de a felénél tovább nem jutottam…

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Gerry Johnson – Kevan Scholes: Exploring Corporate Strategy
Dan Ariely: The (Honest) Truth About Dishonesty
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Ian MacKenzie: English for Business Studies