Free 1 csillagozás

The Future of a Radical Price
Chris Anderson: Free Chris Anderson: Free Chris Anderson: Free

http://www.wired.com/images/multimedia/free/FREE_Audiobook_unabridged.zip

The ​New York Times bestselling author heralds the future of business in Free.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors… (tovább)

Eredeti megjelenés éve: 2009

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Cornerstone, 2010
288 oldal · ASIN: B004E10RV8
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Hyperion, 2010
304 oldal · ASIN: B0043RT912
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Hyperion, 2009
288 oldal · ISBN: 9781401322908 · ASIN: B00342VEP6

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