Games ​and Gamification in Market Research 0 csillagozás

Increasing Consumer Engagement in Research for Business Success
Betty Adamou: Games and Gamification in Market Research

Games ​are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. This not only improves data quality, but offers untapped insights unattainable through traditional methods. Games and Gamification in Market Research shows readers how to design ResearchGames and Gamified Surveys that will intrinsically engage participants and how best to use these methodologies to become, and stay, commercially competitive.

In a world where brands and organizations are increasingly interested in the feelings and contexts that drive consumer choices, Games and Gamification in Market Research gives readers the skills to use the components in games to… (tovább)

Kogan Page, London, United Kingdom, 2018
360 oldal · puhatáblás · ISBN: 9780749483357
Kogan Page, London, 2018
358 oldal · ASIN: B07JZ7VZK5

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