Key ​Business Analytics 1 csillagozás

The 60+ tools every manager needs to turn data into insights
Bernard Marr: Key Business Analytics

Key ​Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

Financial analytics – cashflow, profitability, sales forecasts
Market analytics – market size, market trends, marketing channels
Customer analytics – customer lifetime values, social media, customer needs
Employee analytics – capacity, performance, leadership
Operational analytics – supply chains, competencies, environmental impact
Bare business analytics – sentiments, text, correlations
Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

What is it?
When should I use it?
How do I use it?
Tips and pitfalls
Further reading
This essential toolkit… (tovább)

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FT Press, 2016
272 oldal · puhatáblás · ISBN: 9781292017433


Hasonló könyvek címkék alapján

Matt Haig: Brand Failures
Johanna Rothman: Manage It!
Ben Horowitz: The Hard Thing About Hard Things
Cal Newport: Deep Work
Brian Tracy: 21 Great Ways to Manage Your Time and Double Your Productivity
George S. Clason: The Richest Man in Babylon
Ken McGaffin: Link Publicity
Jack Welch: Jack
Harvard Business Review On Leadership
Andrew S. Grove: High Output Management