Value ​Proposition Design 1 csillagozás

How to Create Products and Services Customers Want
Alexander Osterwalder; Yves Pigneur; Gregory Bernard; Alan Smith; Trish Papadakos: Value Proposition Design

The ​authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions,… (tovább)

Eredeti megjelenés éve: 2014

>!
Wiley, 2014
320 oldal · ISBN: 9781118968055

Most olvassa 1


Hasonló könyvek címkék alapján

Peter F. Drucker: Managing Oneself
Travis Macy – John Hanc: The Ultra Mindset
Ryan Holiday: The Obstacle Is the Way
Chris Guillebeau: The $100 Startup
Brian P. Moran – Michael Lennington: The 12 Week Year
Sophia Amoruso: #GIRLBOSS
John Harvey-Jones: Persuasion
Robert Herjavec: You Don't Have to Be a Shark
Ian MacKenzie: English for Business Studies
Grant Cardone: The 10X Rule