Lukas Mathis

Since people don't know what they want, a good approach is to simply observe what they do.

24. oldal

The fact that humans are bad at predicting how they will use a product is unfortunate. Even more unfortunate is that this also applies to us designers. We simply don't know what will work, and we can't be sure how a new product will be used.

27. oldal

If people don't understand some part of your user interface, don't add explanatory text. This just adds more clutter and makes the problem worse.

49. oldal

Car manufacturers are especially good at making use of our tendency to anthropomorphize their products. They intentionally design their cars to look as if they have human characteristics, making them look friendly or aggressive.

80. oldal